MMU Fashion Student Wins BBC Three Streetwear Design Competition
The Drop,02-05-2022,The Drop,8,Kemi,Embargoed for publication until 00:00:01 on Tuesday 26/04/2022 - Picture shows: Kemi ,Renowned Films,screen grab

MMU Fashion Student Wins BBC Three Streetwear Design Competition

Rachael Grealish May 11, 2022

A MMU (Manchester Metropolitan University) fashion student has won a BBC Three streetwear design competition now her work will be stocked by a luxury online retailer.

Third-year student, Kemi Gbadebo was chosen as one of Britain’s most promising up-and-coming creatives by an esteemed judging panel of artists and designers after an eight-week BBC Three competition, The Drop.

‘Blessed’ for the opportunity

Kemi said she feels ‘blessed’ to have had the opportunity to showcase her clothing brand, GBADEBO – which has already become a hit on social media, but will now be bought and stocked by Flannels, one of the country’s leading luxury brands.

She said: ‘I feel so blessed to have been given such an amazing opportunity to push my brand to the levels I only dreamed it would go. The whole process, although stressful and intense was one of the most uplifting experiences I’ve ever had. Having both judges and contestants consistently building you up and helping to instil a sense of self belief was a huge part in helping to get to the final.

‘I am beyond proud of my fellow contestants and will continue to aspire for a more eco-conscious change in the industry as well as everything I want GBADEBO to be.’

Sustainability, 90s, culture and heritage

Her victory was announced by the Grammy Award-winning artist and senior judge Miguel and BBC Radio 1 DJ and host Clara Amfo at the end of Monday’s final episode where judges were so impressed by her sustainable brand, which is heavily influenced by the 90s and hip hop street culture, a love of music and art, and her dual Nigerian and Spanish heritage.

The Drop. Picture shows: Kemi ,Renowned Films.

Kemi said she just loves making clothes, but her brand came around when she was forced to look to material she already had at hand, during lockdown, as fabric and material stores were closed.

Speaking about her brand, Gbadebo said: ‘The reason why I started was just because I love making clothes. As a student, I didn’t really have any money to buy new fabric so I started using old jeans primarily and any sort of clothing I get my hands on.

‘It all started in lockdown when all the fabric shops were shut down so everyone was going through their wardrobes, sorting through them and people were just given me bags upon bags of clothes. My whole dining room was packed!

‘So then I just started making clothes and then my brand kind of blew up. From then on, I started learning about sustainability. People branded me as a sustainable brand, before I even necessarily knew what sustainability was and then as I got to know about it, I grew a massive passion for it and I thought, you know what, I am a sustainable brand! This is something that I really care about.’

Utilising Skills Learned At MMU

Of course, Kemi’s professors are extremely proud of her success and her BA Fashion Programme Leader, Dr Susan Atkin, said it was great to see the student ‘using all the skills she has acquired’ on her degree programme.

She said: ‘It has been great to see Kemi on The Drop, using all the skills she has acquired while studying on our programme. This has ranged from the expected skills in design and make as well as working well under pressure and collaboration.

‘Kemi has successfully balanced her university projects and what she has been doing through The Drop, and she is producing some really exciting work. We wish her well in her future endeavours!’

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Rachael is the Senior Content Editor at Freshered. She is NCTJ qualified with an MA in journalism. Rachael has almost ten years experience as a journalist in regional, national and international press and is passionate about creating engaging content.