Four years after being cancelled for not being inclusive enough, Victoria’s Secret Fashion is set to return with a new show.
The event was cancelled in 2019 because of declining ratings and criticism that the show was not diverse enough. However, after some revamping of the brand, the show will return.
The world famous Victoria’s Secret fashion show is planning on returning with a more diverse show.
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What is the Victoria’s Secret Fashion Show?
The Victoria’s Secret show started in 1995, with the first show taking place in New York City. Ever since it has become a yearly tradition. It ran for 23 years with the exception of 2004.
The Victoria’s Secret Fashion show became famous for having celebrity models such as Heidi Klum, Gisele Bündchen and Tyra Banks. They would walk in over-the-top winged ensembles. Then, in 2006, it also had its sister brand PINK walk the runway.
The show became world famous. However, it faced a lot of criticism in recent years which eventually forced it to stop.
VS’s Fashion show faces backlash
As our society becomes more inclusive, it is only normal that things like fashion follow suit. Victoria’s Secret was accused of perpetuating unhealthy beauty standards.
The women that walked the runway for the lingerie company were all tall and slim, with no medical conditions.
Many called out the company for this. Model Kate Upton, did not hold back when talking about the company. Before the show was officially canceled, Upton said, ‘We’re sick of seeing the same body type’. Upton was not the only one who took action against the brand.
She added that, ‘Every woman needs to be represented’.
In July 2019, some of the biggest names in the fashion industry penned an open later, expressing their concerns at the young people wanting to become a Victoria’s Secret Angel.
The world famous show was cancelled. And the brand would undergo a significant revamp.
VS becomes more inclusive
The brand said it would begin a revamp. With new ideas such as hiring new size-inclusive models, as well as those from different backgrounds. This representation is very important nowadays.
Some of the new hires, as part of the Victoria’s Secret Collective, include professional football player Megan Rapinoe, Priyaka Chopra Jones and LGBTQ+ model and activist Valentina Sampaio.
Sampaio is also the first openly transgender model to feature on Sports Illustrated Swimsuit.
After changing for the better, fans are hoping that this will translate into the new show. The company’s CEO added that they were in the second year of a five-year transformation plan.
It was announced that the show would come back in 2023. It would feature new inclusive models who represent different shapes, sizes and ethnicities.