With fast fashion giants being placed under the limelight, is this really enough? Or is it too little, too late?

What is Fast Fashion?

Fast fashion is the design, manufacture and selling of clothing, cheaply and quickly, despite the ethical and environmental impact of these processes.

black leather crossbody bag
Photo by Fernand De Canne on What are the Environmental Impacts of Fast Fashion?


Although you might not want to hear it, a lot of your favourite brands are MAJOR contributors to fast fashion.

Online fast fashion giant Shein have just pledged $15m for textile waste workers in Ghana. Many are claiming that this is the bare minimum for the ethical and environmental damage that they continue to cause.

garbage near forest
Photo by Antoine GIRET on What can I do about it?

A recent post on slow fashion advocate’s Instagram (@rubbishlondonbrand) said ‘We will not solve the problem if we only talk about the problem.’ So, let’s have a look at what we can do.

Between targeted social media ads and the cost of living crisis, it isn’t easy to be as eco-conscious as we’d like to be. However, it is time to make the most of the clothes that you already have:

If you really do need new clothes, keep an eye out for some slow-fashion brands such as @lucyandyak and @thisisunfolded.

And for a cost-friendly alternative, Depop and Vinted are so popular with students. You can get some amazing, new branded clothing for a fraction of the price.

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