KSI and Logan Pual launched the energy drink, Prime Hydration, and kids in the UK are going crazy for it.
According to reports, Prime Hydration has been selling out across the UK and due to shortages and high demand, some shops have been selling for up to £15 a bottle. One English pub landlord even estimated he could sell them for £25 a bottle online, the Sun reports.
However, if you’re wondering what it is, we have all you need to know about the drink.
What is Prime Hydration?
The boxing opponents and YouTube buddies-turned-business partners, Logan Paul and KSI, originally launched the product in the US but brought it to the UK in the summer of 2022.
Prime Hydration is basically an energy drink which, in the UK, is officially sold in ASDA stores and Arsenal’s Emirates Stadium.
According to reports Prime has become a “worthy rival” of the likes of energy drink giants Powerade and Gatorade.
Prime Hydration Flavours
There are six different flavours of the drink:
- Ice pop
- Blue Rasberry
- Tropical Punch
- Lemon Lime
- Grape
- Orange
The Ice Pop flavour has packaging resembling the popular red, white, and blue bomb-pop people will remember from childhood trips to the ice cream van. The UK launch of the drinks coincided with the release of the Ice Pop flavour.
Prime Hydration Ingredients
The ingredients are labelled as made from 10% coconut juice and are both gluten and caffeine free.
Ingredients include dipotassium phosphate, magnesium citrate, vitamin A, zinc, B6 and 12 vitamins. It also includes water, citric acid, and sucralose.
Is Prime Hydration Healthy?
From the ingredients listed, there isn’t anything harmful or unhealthy in the drink.
However, like with anything, drinking it in moderation is always key, and doctors and specialists will always recommend everyone should drink enough water and eat a balanced diet every day.