The success of several modern authors has certainly been boosted by TikTok’s very own viral trend, BookTok. Book lovers across the globe have been sharing their love, (or hate) for recently published novels. Some authors have been going viral in recent months, so let’s take a deep dive on who’s taking over BookTok.
Colleen Hoover
Perhaps best known for her most viral work, It Ends with Us, Hoover’s work has been recognised for its ability to have readers sobbing for days after finishing it. Primarily a Young Adult and Romance writer, Hoover’s books, It Starts with Us, Ugly Love and Verity have all gone viral for their tumultuous love stories. Being the second-most followed author on Goodreads, Hoover’s success speaks for itself. If you’re a fan of heartbreak fiction, she is your go-to author.
Taylor Jenkins Reid
Her book, The Seven Husbands of Evelyn Hugo, has gone viral for all the right reasons. Reid, like Hoover, is a romance writer who explores love in all its complexities. Most famously, in The Seven Husbands of Evelyn Hugo, Reid writes on LGBTQ+ love from the perspective of historical fiction. She also delves into the lifestyles of band members, models, and tennis players. Her web of characters often cross over into one another’s novels, which makes for some fun ‘spot the character’ reading.
Emily Henry
Finding relatively new fame on BookTok, Emily Henry is a New York Times Bestseller. Her books are perfect for anyone who enjoys a romcom with a serious edge. Henry deals with themes of grief, the challenges of being a young woman, and family. With relatively short books, Emily Henry is the perfect author for those who like a quick, fresh read.
Leigh Bardugo
Bardugo is an Israeli American author who wrote the Six of Crows duology. For those that love fantasy books, Bardugo is your perfect author. Her books inspired the hit Netflix series Shadow and Bone, which follows a gang of thieves in the fantasy town of Ketterdam. Bardugo has taken BookTok by storm with her fantasy books, which also deal with complex themes in the world of Ketterdam.
BookTok will continue to discover new authors and create a space to appreciate their work. So, we’ll have to keep our eyes on who will be next to take the book lovers of TikTok into a new world.