Fans of both the TikTok star and the beer brand have come together to share their love for Bud Light after the company partnered with trans activist and icon Dylan Mulvaney. Not only that, the company gifted a very unique present to the star in celebration of ‘Day 365 of being a girl’.
Dylan Mulvaney is a star of TikTok and her fans have thoroughly enjoyed her updates and general life happenings since she began her ‘Day… of being a girl’ series. Over time, she’s built quite the following, but also, unfortunately, some hate too. Showing that she has their full support and more, Bud Light recently partnered with Dylan and even left her a special gift on a monumental day.
The Bud Light Dylan Mulvaney Partnership Explained
Sitting in front of a collection of Bud Light cans dressed similarly to Audrey Hepburn in Breakfast at Tiffany’s, Dylan revealed that she had collaborated with the brand as part of “March Madness.”
March Madness is associated with the National College’s Athletics Association basketball division, which kicked off last month. If you’ve got no idea what it is, don’t worry, Dylan didn’t either.
“So, I kept hearing about this thing called March Madness, and I thought we were all just having a hectic month!”
However, in her usual positive way, the influencer emphasised that it’s still a reason “to celebrate.”
Speaking about the partnership, Dylan spoke on her Instagram about how customers could win $15,000 by having a Bud Light and taking part in the #EasyCarryContest.
Unfortunately, the deal is now over so those wanting to get involved have missed their chance. However, there’s still a lot of discussion going on about the collaboration between the two.
The Beer Brand Gifted Dylan A Unique Gift
One thing that really made the Bud Light Dylan Mulvaney partnership stand out was the gift they gave her.
The TikTok and Instagram star got a lot of Bud Light cans, but one, in particular, was pretty special.
Though the collaboration was about March Madness, they helped her celebrate a whole year of being a girl too.
Bud Light gifted Dylan a can with her lovely face printed on it which she described as “possibly the best gift ever.”
Fans Praise Bud Light For Being An LGBTQ+ Ally
As soon as the Instagram reel was posted, messages of love and praise for Bud Light poured in. Members of the LGBTQ+ community and more thanked the company for being such an open ally, especially towards the transgender community.
“I don’t even drink Budlight, but I may just have to start,” one commented after seeing the partnership.
“good for you bud light for the partnership with Dylan Mulvaney,” another tweeted.
Unfortunately, there was a lot of undeserved negativity towards the partnership. However, fans came out to defend both the brand and the influencer for the admirable collaboration.
“Guess I have to start buying Bud Light again. We are all human, we all deserve representation. Thanks for being an ally,” someone else tweeted, highlighting the importance of representation.
This wasn’t the only time that Bud Light has openly shown its ally status. Back in 2019, the brand released rainbow-coloured bottles to celebrate World Pride. They recognised at the time they had supported the LGBTQ+ community for two decades through GLAAD.
There’s never not a time to be an ally for the LGBTQ+ community and we’re thrilled Bud Light have done this partnership.