The TikTok shop is a feature that allows people to have a full online shopping experience without leaving the app. Users can shop for clothes and trendy items in any number of different categories. Plus, the feature is integrated seamlessly into the app. So, for avid shoppers, the TikTok Shop might be your next destination for checking out what’s new. And for merchants, the TikTok shop might be a perfect place to sell your items, whether you’re a larger business or just starting out.
How to buy in the TikTok shop
Maybe your wardrobe is missing that one perfect item, or you want to get a headstart on buying Christmas gifts. Regardless of what you’re looking for, you can almost definitely find it on the TikTok shop. But there’s more than one way to do it.
If you already know what you want to buy, here’s how to use the shop.
Log onto your TikTok account and search for the account of the store that sells your desired product. On their profile page, tap the bag icon. This will show you what that store is currently selling. Then, you can select the item you want and hit the ‘buy now’ button. This will take you to a checkout page where you can select from a range of payment options. Pretty straightforward, right?
You might also see something you want to buy while watching a livestream. If so, you can simply tap the ‘buy’ button and then ‘buy now.’ This will take you to checkout.
How to sell on the TikTok shop
If your business is looking for a new avenue for selling items, or if you are just starting your small business, the TikTok shop is a great option for selling and advertising your goods. For creators, it can also be the perfect avenue for selling merch.
There are a number of ways you can sell products on TikTok. You can use in-feed videos, livestreams, as well as the shopping tab. This allows brands to control the way in which users come across their product on the app.
To begin selling on the TikTok shop, you first need to create a TikTok account for your business if you don’t have one already. The next step is to fill out an application with your certificate of incorporation or identification documents. Applications typically get a response within two days. Then, all you have to do is link your account to your shop, and you can begin selling.
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