When Is The Best Time To Post On Instagram?
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When Is The Best Time To Post On Instagram?

Zoe Kramer December 24, 2022

The same picture and caption can get a very different response depending on when you post it. That’s why a lot of Instagram users are adhering to a timetable to make sure their posts get as much engagement as possible. It can be difficult to ascertain which times are the best to post, however. There is a lot of conflicting information in a lot of different time zones that’s difficult to make heads or tails of. But not to worry – here is an easy-to-follow guide for timing your Instagram posts like a pro.

When Should You Post On Instagram?

There have been many studies conducted with the goal of determining the best times to post on Instagram throughout the week. Here are a few to compare and contrast.

Later found that a particularly early schedule had the best results in terms of engagement:

Monday: 12am, 1am, 3am, 7am

Tuesday: 12am, 9am

Wednesday: 12am, 2am, 7am

Thursday: 12am, 2am, 3am, 5am, 7am, 11pm

Friday: 12am, 5am, 8am

Saturday: 12am, 1am, 3am, 11pm

Sunday: 12am, 2am, 5am, 7am, 11pm

Photo by Jon Tyson on Unsplash

See also: When Is the Best Time To Post on TikTok

However, if these early posting times don’t appeal to you, you might have luck with Hootsuite’s schedule:

Monday: 11am, 12pm, 1pm

Tuesday: 8am, 9am, 10am

Wednesday: 9am, 10am, 11am

Thursday: 11am, 12pm, 1pm

Friday: 2pm, 3pm, 4pm

Saturday: 8am, 9am, 10am

Sunday: 6pm, 7pm, 8pm

Sprout Social also concurred that Mondays at 11am, and Wednesdays at 10 and 11am were particularly good times to post.

How to Build a Posting Schedule Around Your Audience

While these general guidelines can be helpful, the best way to ensure that a post performs well is to have an understanding of your particular audience. If you set up your account as a creator or business, you can have access to Instagram Insights, the app’s analytics service. If you have over 100 followers, you will be able to view basic information about your audience such as age, gender and location. Location can be important to consider when developing a posting schedule, especially if there is overlap of multiple time zones.

You can always amend your schedule through trial and error. Observe when your best-performing posts were posted and replicate these times to see if the effect is similar. You can also take a look at when influencers you follow are posting to clue you in. Ultimately, there is never a ‘correct’ time to post, but when you pay attention to these factors, you can develop a personalised schedule that works for you.

See also: Who Has the Most Instagram Followers?

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Zoe Kramer has been writing for GRV Media’s student-centric website Freshered since October 2022 and is now also contributing to HITC. She graduated from Cardiff University in 2022 with a BA in Journalism, Media and English Literature. During her time in university, she worked for her student newspaper as well as completing an internship with a book publisher. She has also written and continues to write book and theatre reviews. She is excited to now be pursuing a career as a journalist and learning something new every day. In particular, she loves writing about student life, books, the Internet, and travel. Originally from the United States, she is enjoying living abroad in the UK.