You’ve probably seen her appear all over your For You page pretty suddenly, but with good reason. The content creator is taking over TikTok and gaining millions of fans, now people are wondering who is Alix Earle.
There are hundreds, possibly even thousands of popular content creators on TikTok. Some have come in with an internet fandom already, others are already celebrities and there are those who have risen through the ranks of TikTok. One of those is Alix Earle, who has reached internet stardom rather quickly.
Who Is Alix Earle?
Alix is a 22-year-old student at Miami University with over 3 million followers on TikTok. Whilst studying, she is also a marketing intern at her family construction business, Earle.
She regularly posts get ready with me videos, vlog style uploads and lots of hair and beauty recommendations. Alix is particularly chatty in her TikToks and likes to update fans on what’s happening in her life.
Recently, the rising TikTok star has had numerous celebrity special guests on her page, including Selena Gomez and Charli D’Amelio. She was even invited to Miley Cyrus’ NYE party at the weekend.
In only a couple of months, Alix has gained millions of followers on her TikTok account. We think it definitely won’t be long until her TikTok takeover reaches new levels.
Although Alix lives a glamorous lifestyle, it’s her down-to-earth videos and personality that really appeal to her fans.
Why Is Alix Earle So Popular On TikTok?
Fans of the TikTok star say they love her because of how relatable she is and down to earth.
Known for her messy room, one fan commented “I’m so glad Alix’s room is as messy as mine,” proving that having a messy room is definitely the norm. Phew.
In a video of her using kitchen scissors to cut her hair extensions, another fan said “this is exactly how I cut my hair,” with one other saying “me to my real hair every day.”
It seems like some of Alix’s popularity definitely comes from uploading the stuff that we’re all doing and normalising it.
It will also definitely help that Alix is a stereotypically gorgeous young woman, with lots of fans asking what her workout routine is, what she eats in a day and what make-up products she uses. Everybody just wants to be Alix Earle!
She’s also not afraid to be open about cosmetic surgery, tanning and other things that some celebrities like to keep hidden. It’s good to see she has no shame about these things and lets her fans know that not everything they see is natural.
It’s clear to see why Alix is so popular and it looks as if her social media fame is only set to increase!