Why Is Prime Energy Drink So Popular?
KSI VS. Logan Paul 2
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Why Is Prime Energy Drink So Popular?

Jasmyne Jeffery December 30, 2022

It’s been everywhere over the last few days, with everybody running to the shops to get some of their own. If you’re a little confused about the phenomenon, then we look at why the Prime energy drink is so popular.

The internet has gone a little crazy since KSI and Logan Paul’s drink Prime was stocked by Aldi yesterday (December 29). Until this point, it had only been stocked in Asda and off-licenses and was often being resold for ridiculous prices. Aldi started selling the popular drink for £1.99 but has had to limit buyers to one bottle of each flavour. If the frenzy had you a bit baffled, we look at we people are so obsessed.

Prime Hydration drink is the creation of popular content creators KSI and Logan Paul. Between the pair, they have almost 50 million subscribers on YouTube. With that many fans, the drink was always going to be popular.

The drink isn’t actually an energy drink either, meaning that it’s a lot healthier than other caffeinated alternatives. Prime is made with coconut water, electrolytes, antioxidants, and packed with vitamins. So, if anything, it is a hydration drink rather than an energy drink.

The collaboration was launched earlier this year in America to overwhelming popularity. UK fans have had to wait until the end of the year to get their hands on it, building up the anticipation. Aldi also have the product as a ‘Special Buy’, meaning that they have a limited supply. Fans will be well aware that once it’s gone, it won’t be back in stock immediately.

KSI And Logan Paul Created Prime

KSI and Logan Paul are well-known for their amateur boxing fights against one another. However, it seems that by coming together they’re more popular than ever.

On deciding to make Prime, the pair said the following:

“We created PRIME to showcase what happens when rivals come together as brothers and business partners to fill the void where great taste meets function.”

“Now that we’re both fighting for the same team, we truly believe the sky is the limit.​”

It seems as if their words have come true, with Prime having reportedly surpassed some of the biggest beverage companies in the world. Even when the hydration drink does sell out, we can’t imagine it will be long until it returns bigger and better than ever.

Reactions To The Drink Have Been Massive

Fans and those confused by the popularity have taken to Twitter about the product. Whilst some are sharing the love, others are struggling to understand the lengths fans are going to.

Some really don’t understand the obsession. After all, it is just a drink.

Other younger fans were elated to get their hands on the limited supply.

If you’re looking for an alternative that isn’t quite so popular than water is as good as any hydration drink! Here’s hoping the chaos calms down a little so that everybody that wants to try it gets a turn.

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Jasmyne Jeffery is a full-time Entertainment and News Writer on university-themed website Freshered and HITC, and joined the company having previously worked in a freelance role. She attended the University of South Wales where she was also a student blogger and graduated in 2022 with a first-class honours degree in English and Creative Writing. Now, she puts her creativity to use reviewing university bars, Love Island episodes and the latest apps any 18-25-year-old is using.