person holding phone on tiktok
Photo by Aaron Weiss on Unsplash

What Is the TikTok Seller Centre And How To Access It?

Jasmyne Jeffery December 1, 2022

We’ve all heard and meandered the TikTok shop after a creator advertised something irresistible to us. But how do you start advertising on TikTok? You’ll need to use the seller centre. But what is the TikTok seller centre and how can you access it?

If it’s not the 12-in-1 vegetable chopper or the weighted hula hoop, there definitely would have been something else that caught your eye on the TikTok shop. But what if you have something to sell or advertise? How do you go about that? Well, you’ll want access to the seller centre before you can do anything.

What Is The TikTok Seller Centre?

The TikTok seller centre is where advertisers and influences can manage their TikTok shop. Here, you’ll be able to see and manage products, orders, refunds, promotions and much more.

In the seller centre, you’ll pick what region you are selling in (Europe, Asia, North America) before being able to access the data that you’re after.

There’s an app version on both Google Play and the App Store. However, it is only available on mobile for the latter. If you want to access it on a desktop, then there is a website too.

How To Access The TikTok Seller Centre

First, you’ll need to make sure you have a business account. You can set this up alongside a personal account, but it’s the only way to access the TikTok seller centre. You’ll also need to set your business account to ‘Pro’.

Registering is completely free, but be aware that TikTok will take a commission on anything that you sell.

Photo by Mike Petrucci on Unsplash

Then, set up your TikTok shop. Upload the required documents and link the shop to your bank account so that you can receive payment. Add your products, with plenty of pictures and details for your customers. After that, you’re all ready to access the Tiktok seller centre.

Sign in to the seller centre with your business account, select the region you’re selling in and then you’ll be able to see all the relevant data for your TikTok shop. Now, you’re a TikTok merchant!

Boosting TikTok Sales

If business begins a little slow, then don’t be disheartened as that’s the case for everyone. However, there are ways to optimise your sales.

Regularly post content to gain interest in your channel. If you’re an active account regularly posting then you’re more likely to be seen on people’s For You pages, especially if they’re videos involving your product.

Secondly, make sure you’re using hashtags that are relevant to your product. Using hashtags to promote your product means that people searching for that hashtag will see it. If you’re posting without any, then it’s a lot more unlikely that you’ll draw in new customers.

Collaborate with bigger accounts. This will be more difficult if you only have a few followers and little revenue. But, as your page begins to build, then you can reach out to bigger content creators to either send them your product to review or collaborate with them using your product. The more people that see what you’re selling the more that will be tempted to buy it.

Remember — you won’t necessarily be successful. It’s easy to see the success stories that tell you how easy it is, but quite a lot of the time it’s down to luck too. That being said, if you’re persistent and passionate enough, there’s no reason why you won’t succeed.

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Jasmyne Jeffery is a full-time writer on Freshered after working freelance with GRV Media previously. She attended the University of South Wales where she was also a student blogger. In 2022, she graduated with a first-class honours degree in English and Creative Writing. Jasmyne worked briefly for her local newspaper before heading to university and completing an internship at a publishing company. She is now pursuing and loving a career in journalism. Jasmyne has a particular interest in student news, entertainment, and social media, whilst also (trying!) to help put the world to right. Originally from North Devon, she is currently loving the small-city life in Cardiff.